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The One Thing

Gary Keller, Jay Papasan

Where The One Thing was mentioned: 8 timestamped quotes from 7 episodes across 1 podcast.

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“I these days wake up much earlier than usual. So, I'm waking up around 6:30. And I then throw on the electric kettle to boil water or get it more or less to 190, so not boiling. Then I go take my supplements for the morning. And come back, the water's ready to go. I take chaga, chaga mushroom powder, which I have from Four Sigmatic, and then a teaspoon of soluble yerba mate tea from a brand, I believe it's called Am I getting Mate Leão? Mate Leão? Leão is lion. I'm sure I'm mangling that in Portuguese, but it's a it's a soluble yerba mate that I really like. And I mix that together. I have I take that along with a thermos of hot water, and I walk to my outdoor patio, where I'm sitting right now, with my triangular wooden table, which you can see on Instagram. Put it up in the last week or so. It's my office. And I immediately get to work. Uh if I wake up earlier for some reason, I might do a 20-minute meditation, but otherwise I come right out, and I have a big whiteboard easel with my chapters or writing pieces that I'm working on for that day. And I immediately begin working on the writing. That is ideally first on paper. So, I will have printed out drafts that I worked on the day before. And I'll do editing on paper, and then I'll jump into the laptop to make those edits. And that goes from, say, 6:30 to 9:30 or so. Maybe 10:00. At that point, I exercise. And that could take the form of a class, that could take the form of cycling, that could take the form of weight training. Generally, something endurance-related, also if the weather's nice, I'll get out into the sun. That's from say 10:00 to 11:30, something like that. Have lunch. And then it is back to writing. And in the afternoon, that would be up until I would say 5:00 or 6:00, taking a break every hour or so for ping pong for 5 minutes, and I use it a timer. With one of my researchers we'll play. And then we wrap up around say 7:00. Dinner's 7:30, whether at a restaurant or cooking. Dinner maybe a sauna in a barrel sauna for say 10 to 20 minutes with cooling off in the pool in between rounds. Bed with a Marpac Dome white noise machine. And the temperature set to maximum 70°. Bedtime, wake up, rinse and repeat. That's what the day looks like. Tutes, I think. Tutes. Tutes and toes. Do you believe in the law of attraction and abundance thinking? This is This is a very fair question. I believe that the questions you ask yourself create a lens through which you view the world. And that we all have selective attention and that there are different ways to choose what you select to see. Much like when you buy say a new car, if you happen to buy a could be anything, a Tesla, a certain model Tesla, chances are you're going to go driving and you will see Teslas everywhere. You will now notice all of the Teslas that were already there that you had just allowed to pass through your vision unnoted before. The abundance thinking law of attraction secret camp, I think, goes a little off the rails when they posit that if you simply put a mantra out into the world or a vision board that all these things are going to manifest automatically. And despite all the crazy [ __ ] that I talk about and all the the psychedelic experiences and so on, that particular breed of law of attraction magical thinking I think is is very reckless and generally unproductive. Uh but if you say look at the four books I recommend at the back of the four-hour workweek as the four fundamental reads or something like that. One of them is The Magic of Thinking Big by David Schwartz.”

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“but but yeah we decided to launch the 2022 is also gonna be interesting because it was gonna force us to do it in a system way we only had a few hours a week from her from our school and we would need to develop 22 parts so everything needed to be formulaic and systematic so that was when we we started laying the groundwork for the systems that we currently have in place for the big launch that we'll talk about after the 120 so yeah that's how we selected the products and then replicate it the same the same cycle that we've done for those initial first and three to those 22 is what are the other competitors doing what are they doing wrong what are they doing right what are the people want and how can we get it all together in a single product and how can we get it to market as quickly as possible so we set ourselves a deadline of three months from the point we decided to the point that's gonna be selling and that includes the sipping three months for 22 products yeah and then includes shipping by sea which is a month to Europe and and about a months to manufacture so we only had a month to actually get it all ready to work okay so the two you guys clearly very smart you're you're very analytical and just before I forget a quick pause if you guys find yourselves getting really fatigued and more and down by the business you should launch something just for shits and giggles seriously I've done that just to like resuscitate my enthusiasm so that for instance you can I'm just envisioning in my head you could have some type of ridiculous like rainbow unicorn slippers that you engineered every time someone buys one your product that's like customers also buy just to inject a little bit of fun it could be worth it but he where was I going with that I got off track with Signature Series see you you guys well educated smart you're sort of in your professional sports prime in a way right like you guys have a lot of energetic resources and if you have to just live on like Red Bull and ramen you can do that but that sounds like a test you guys can't do by yourselves and it also sounds like a test that would be very hard to script because I mean God forbid you're scripting the copy I could see some really ridiculous stuff coming out give that ideas yeah so dude do you have did you have and do you have help and if so what does that look like okay so we we scale the team originally I don't know if you guys are familiar with Dartmouth but it's pretty much a little town in the middle of snow yeah so there's really not much room to hire full-time people besides that we were running like we were still in school so we went to platform like up work and there's many up like them out there I started looking for freelancers that would help us execute some of these tasks and we actually were surprised to find is the the quality and the level of the people in those platforms they're very very smart people very educated you mentioned up work any others that really come to mind for you for the most part we use up work there's freelancer.com free up but we've mostly stuck with upward like that work okay um so so we we were completely surprised by the quality and the level of specialty of the people on those platforms and we started hiring remote people that would dedicate one or two hours of their day they usually had other clients as well that would do a very specific task so say a copywriting we would hire a copywriter in each of the languages here's our 20-point checklist right follow this 14 SOPs or improve it created the SOPs and SOP yes it a standard operating procedures a fancy word is checklist and are you communicating with them the email slack something else created a slack for all of us everyone's in there um facilitates a lot of the things and that's how we started running those processes and and now much like with the manufacturers on any job board or freelancer community there are going to be some amazing people and they're also going to be some clowns so how do you guys qualify or disqualify people really quickly yeah great question that's our biggest question yeah that's a very big questions to which we don't have a full answer but it's our most pressing question we took a similar approach to the copywriting initially so same as those first 30 days try to do as much research as possible looking at companies who do hiring and especially the selection part correctly so we a really good book is the who interview that yeah that is yeah who is a great it's a very really gross it's basically a streamlined shorter version of top grading exactly which a lot of my startups which are venture backed but same same I mean the best of them still operate with very similar metrics and mentality yeah-hoo-hoo is a very good book another one called work rules which is by Laszlo Bock it's on Google's inside how they apply how they go about hiring and selecting candidates and and some other really interesting thoughts my whole library at home I have run ten books I think just dedicated to hiring and selecting people so it's very important issue so what have you found the to be I know you don't have a perfect answer yeah maybe that doesn't exist but what are things you have implemented that you found helpful for qualifying its qualifying people quickly absolutely so based on the research we've done similar processes with the 20-point copywriting formula with interviewing we found a few key principles which are the main ones are structured interviewing is bad so if you incorporate some structure to your interviewing process that will give you on average better results over the long run so on what structured interviewing means you have a multi-step process so that can mean a phone screen and then in a cultural interview where you assess the culture and then a reference call and then maybe a work sample and who does a good job of that's one example but they provide that structure yes exactly we actually base ourselves of the process in who so that's a key principle and also having the interview questions predefined because otherwise what happen the candidates tell their own story and cater it to what you want to hear and our echo chambers in the sense of what you've told them about the position or what they read on the job description well it also makes it very difficult to compare Canada to Canada if you have different exact interviews exactly so having those questions predefined and then there are certain questions for the areas you want to assess which are most likely to yield a better assessment than other questions having those predefined and also stating beforehand this is what a good answer looks like this is what a bad answer looks like this is what a mediocre answer look like that is very helpful in getting some rigor into the into the selection process to avoid just going for people who you like who you relate with who have similar backgrounds than you etc secondly we found that reference calls and heavy referencing so that means at least probably three to four references and then asking those references to provide another reference which is very important because of course people who job applicants who provide your references are banking on the fact that those references are going to give positive reviews yeah questions to try correct for that as well we would be an example of that so for example we had a candidate were that we were trying to test out for that for his or her work ethic um and because obviously if you if you ask somebody do work hard they always see they're always gonna say yes and regards while you ask that question so the best way is to see how others assess their work ethic but if they're counting on the reference to give a good reference that they won't tell you yeah he has a you know he of course he has a good work ethic so the way we've we've done a couple we obviously won't say all the tricks but one of the tricks is that we we go up to the reference and say look to the candidate a little column Jim hey look Jim said sometimes he struggles to stay motivated and to work really long nights what are your thoughts on that which Jim is not said right and so that so then so then you based on their reaction because if somebody is really really hard-working they'll say what Jim that has range it's weird they've they've always been you know they'll react that way whereas if they're actually not yeah Jim's been struggling but look it's just cuz the bosses and they'll come up with a reason to kind of save him yeah but then it clearly shows those are a few ways that you can kind of angle the question yeah another one which friend of mine told me I thought was quite clever which applies in the US and there's some legal restrictions and guidelines around this kind of thing because many people will be terrified to say anything that might jeopardize the person's hiring for legal reasons and so one way to get around that is to if you if you ensure that you send people and email so you don't get them on the phone you either leave a voicemail or send them an email which is I'm interviewing so-and-so for potential position I would love to know how much you would recommend them no need to reply unless it is like an 8 or higher right and then they have plausible deniability and they can always say I never got it yeah but and you have to make sure you have a sample size that's significant enough or you know that these people are in contact so that that works and you know you don't get a false negative if that makes sense but that would be another approach in terms of quick vetting I'll give one one more up another tactic that was shared with with me by a friend who's many multiple time near Times bestselling author and runs a number of businesses and hires a lot of contractors and what he'll do is he'll have some type of he'll start with a work test right he'll start with a test of some type that has a very fast turnaround it's like 48 hours this needs to be done and they the first step is very often to respond with certain types of information but at the very end of the work task it will say do not reply via message or email I call this phone number and leave a message with your answer and it's it's has to be in a larger context that it's easy to miss and he's testing for tension to detail and doing that sometime that's basically his first hurdle and and it immediately screens out 99% of the people who do just do not pay attention alright so how many how many folks do you have helping you at the moment so we use the freelancer approach by the way one last thing I want to add to that work samples are the biggest indicator to job success so if you can make somebody end up work clear way a easy way to to filter people and say hey this is what I need to do is do is a shorter version of whatever they need to do easiest way there are three people but anyway really important know that there's some really good resources on YouTube I think it's why company Combinator why another wine Combinator and Stanford or Y Combinator taught a class at Stanford and there is some really good lectures there on team building there's one with Vinod Khosla from Khosla Ventures he's great on hiring he believes hiring is the one thing to to scale and there's another lecture with I think his name is Ben Silbermann Silverman of Pinterest off Pinterest and the two stripe co-founders he like all some brothers yeah and they also talked about hiring team building incredible value right there so I recommend that to anyone who's looking to hire or vet people great it's been of great value yeah that's that's a tremendous series of classes I think they may have made some of them into podcasts as well so people yeah check in Albany I'll put all these in the show notes for everybody so you you're saying that so I was saying yeah so we started hiring freelancers all from from the college dorm insane to work out through those little pieces of the system compiled everything in an excel sheet and everyone knew what needed to be done and within a month there's 22 products we're live and we've kept those people in place they're about 26 right now they're 26 freelancers deal answers some of which we only use say on an on demand basis so we don't have a copywriter sitting along doing copy all day it's just when we launch any product they might come in but there's about 12 to 14 that are pretty much every day running the day-to-day system is up of our company so that's how we launched the 22 products they were really successful as soon as they they hit the market we started iterating on them and still to this day we iterate on them and try to make them better I have constant talks about how can we improve those 22 and took a step back and said by then we were already on track to the eight figures of about the 10 million and we said look we've done something right we've scaled it up and and and we started learning a bit more about how the bigger market and the consumer packaged goods and just packaged screw some dinner worked and so Ben and I researched into how CPG companies we're doing their development again acknowledging that our keys key component of successful is our ability to use data as the development guy Atlanta the North Star and CPG 4 focuses consumer packaged goods which can range from protein bars to shampoo shampoo to just about it I think think Procter & Gamble or any of these large large brands exactly so we start learning how they were doing a lot of the development not any in specific just in general but they were doing a lot of the product development it was usually not very data-driven they would they would have focus groups that were not statistically significant and there was not real consumer behavior or purchasing intent and and they really didn't and the reason why we discovered they weren't really putting a lot of effort into the development is because they have all the leverage from all the household brands that they used then to push new parts into the market and eventually hopefully become a household brand so they have a lot of leverage into the distributors and the retailers so there's no incentive there but the digital arrow is allowing us to change that and and that's what we've been doing with supporting back without really knowing it is going straight to the customer and saying look we can make it better what can we do better about this product and and how can we make that make it better part for you so we said can we replicate that approach across the bigger the bigger industries such as a beauty and skincare and and the pet supplies and pet food and baby and even nutrition so so Ben and I said look if we want to get to that point we always need to have people that have been there done that service professors come in and tell us how to scale to that point so that's when we that's when he kind of decided to take a big turn in life and and and put the studies in hold and come here to Austin and build what we call the exact team or are the people above above us even that'll help us scale to that to that portion and one thing that folks might not realize and I didn't know this until I actually got to Austin is that some of the best CPG entrepreneurs and investors in the country maybe in the world are here in Austin and a lot of that is thanks to a university known as Whole Foods because the the alumni and former execs and so on and serial entrepreneurs who've built say consumables companies right whether that's like epic bar or deep Eddie vodka or whatever you might find tend to stay in the area and I see this very dense network of people who've really understand how to build CPG companies whether that's cold brew coffee or tina has a shampoo or her gluten-free tortillas or foam link there there are many many examples I had no idea before I got here are you guys looking to build or buy or both so right meaning yeah you're looking to build all these brands which you guys have have shown you can do are you looking to buy or acquire in some fashion companies or products how are you guys thinking about that so we don't see it as mutually exclusive sure we are very good at ramping a brand up from scratch and we've done that and I doing that many times over now with the additional products and then creating a longer-term higher growth curve because of our product development process et cetera so acquiring right now at an early like an early stage brand or beneath that would fit our portfolio does not currently justify the premium we would pay for that right however once these other brands are also up and at the same level let's party back and growing it can it's definitely within our trajectory to look at other brands we can bring in that fits strategically with our current brand portfolio and then to bring them in to roll them up to leverage any any complementary products audiences et cetera so it's definitely definitely consideration we've been speaking with other back-pain brands already for supporting back yeah so it's within the trajectory from the early stage it doesn't justify the price premium mm-hmm then there also I should say there are options C D and E and so on not just 100% build or 100% buy yeah for instance there are almost infinite number of ways you can structure an acquisition where you might have not that you necessarily want to get into exchanges of equity but you could have an equity component where you're giving a piece of the company as opposed to upfront cash you could avoid that or in combination with that have very elaborate earn-out clauses or people are they're getting paid for their brand but only after they have been assimilated and proven that they can transport their skills and and or perhaps their customer base and so on to the portfolio products so there are ways to do it where you can mitigate against the upfront costs but it is fascinating world that that we won't get into but I want to ask you guys because we're gonna wrap up in just a little bit here is among other things why so what I mean by that is a different way to phrase that would be what for what I mean by that is you're growing your you are going to be hopefully accelerating growth based on your current enthusiasm for it which seems very palpable weird you want this to be in three or five years like what are you guys trying to do and yeah and I might I might stress test your answer a little bit so we'll see what do you guys try what do you guys try to do and why is it worth all the time and energy and so on that you're putting into it so I'll start with the why I think I think Ben and I have both really big Drive for for delivering value and I know this sounds a bit a bit abstract but I think the role of an entrepreneur in the world is to find ways to do things better or more efficiently and then try to do that as many times over with the help of other people so that's something that's really driving us and when we find a way to do things better it's like how can we do more of it and it becomes almost like a drug into like okay we found a better way to do better products and we set direct impact and the people that were giving them so the back pain products people go back and say look it actually helped and when it becomes too you know the few parts that we tested in the other industries like this part is much better than the one I had and that feels a lot of what we do now where does that how does that tie into the company where we want to go is again all we're doing is replicating that first initial back pain product that we're doing it's the same concept is how can we deliver a better product a very packaged good to a customer and I think that the big companies have done it a specific way and that way is changing and it's gotten better with digital so we want been a target group to become the new I hate the word conglomerate but the new group of brands or a new group of or a new accelerator for products a launch platform for new and better products for customers around the world where we actually give them a voice and that is reflected in the quality of the parts that they're getting that's the ultimate vision how does that look like in terms of size I have no idea how does that look like in terms of structure have no idea as long as our core focus is or the way we lead our actions is how can we do that initial value delivery that we proved with our support back in our college dorms how can we deliver that same value many many many times over so we're doing it 120 times hopefully we'll do it more and more times over but obviously it's not just the one time that you launch it is how can we iterate as many many many times over mm-hmm does that answer a bit it does it does it does I'm curious too I should have had you in separate rooms and then a lot of the intrinsic motivation for may I speak I think both on math for Santiago and myself comes from learning and actually going back to the computer science just solving problems yeah I think part of I mean I barely know you guys of course but I mean part of what seems just I'm using something very non quantitative right now which is just like my intuitive theory of you guys is that you get a real high from creating the recipe and seeing if you can replicate yeah yes like did we get it right it's the same feeling you get when you debug a program and it works and like boom you know I can do the same operation billion times yeah same thing yeah yeah it's exactly that and the growth the personal growth working on new challenges every day figuring out solutions to complex problems like hiring how do we best approach that what are best practices how about product development just constantly learning finding new problems to solve and even if the problems on a day-to-day basis breaking them down making them small solving reverse engineering mm-hmm yeah it's just learning from the people that work from us as well they are so good at what they do because they have been hyper focused and hyper specialized that it's almost like a classroom you know a lot of people say like hope but then you know you you're in pause and in school like how does it feel to not continue to learn it's completely the opposite we've continued to learn and it's like having a teacher work with you every day from you can learn a lot so that is also a big driving force of why we want to keep going who are some of the entrepreneurs or leaders you guys most look up to or think about modeling or studying let's start with you ah you got your face so I don't know yes you can pick the context if I if I have to choose one I'll obviously choose to the Charlie Munger and Warren Buffett because they're but if I have you don't know you can choose as many as you like there's no limit it depends for what there's there's people that I that are really good at the hiring there are people that are like who our names Vinod Khosla Ben Silverman paul english co-founder of kayak brian go back was a local here who runs skinny pop popcorn and amplified snack brands yeah that's just there's Paul Graham Sam Altman sorry for the other people who didn't mention acceptance speech so my personal notes every time I learned something about people and hiring I added so that it's a massive list of around I think been out when fifteen pages who fall tips on hiring like every note I take every it's like a personal notebook every time I learned something about hiring how to hire better how to manage people better I added to my list and I constantly carry that around and there were fifty plus people people's advice in their book someday passion for constant learning come from is that just intrinsic to who you are did that come from somewhere external it's just I think intrinsic constantly wanting to get better and like being a better self tomorrow or going to bed at night knowing I've learned something and I'm a better person in in what whatever dimension that maybe then when I woke up are there any any books or resources you guys are going through right now alright either something you just finished something you're reading or digesting or thinking about right now or something you're about to start reading yeah okay so it's overall on reading and books the core principle we follow and we've learned our lesson in that we we got distracted by a lot of reading research it's a great way to procrastinate exactly what you same thing it's one of those 80 that a that's a sneaky one it's a sneaky one you feel like you're doing you're being productive when in fact you aren't so taking that into account and limiting the amount of time you spend learning from a book or in a classroom or a course versus executing and actually getting stuff done that's been a big learning overall we take the approach of we try to focus all the books we read all the courses we take on anything we can apply within the next 90 days or be it six months because we want to read for practicality so otherwise you're just gonna have to reread it again later anyway and we do reread a lot of the books a mistake and I'm very ignorant and very young but something I've seen a lot of people do is they read many many books and then never revisit them so just from a mathematical perspective there's also a distribution in the quality of books and some of the books you've already read are much higher in quality and in potential impact than any book currently on your book list so rereading that and actually honing in on on key concepts just normal learning principles like spacing out repetition can be much more valuable than reading another book yeah yeah is there a particular book than you're reading at the moment or break no I think it's called high velocity hiring which is how do you hire for scale because as we're approaching alright the next year with nine figures in prediction that's going to take a whole different organizational structure and with a key constraint being growth in terms of time so from a personal side we were reading to a raft of Ellie's books one is the art of thinking clearly in the art of a good life hmm which have been roasted the author's name again wrof wrof to the belly yeah it's do B e ll I mm he's from Switzerland absolutely great books they teach psychological concepts so a lot of biases how did you guys choose those books right because we're talking about how much time you can chew up and miss spend on books so selection it's kind of like hiring people are vetting people how did you guys end up both reading those books it's referrals is how we sourced the list so we look for people we've admired that are been successful at that specific thing and we asked them then we keep a list and then we categorized them depending on what problem it solves so in case of hiring we have like a list of hires to be having a hiring issue we go and try to read those so it's basically mainly we fir I don't remember who refer it over off to beli that's okay yes some other process yeah but ultimately a note on the reading and the learning is the the ultimate the ultimat teachers experience is the best way to learn is experimenting and you can sit down and read seven books on hiring but you'll learn way more the time you hire a person and that it ends up being a really bad hire so you know you can be a victim of like thinking paralysis and sit down and contemplate what are the different options I can different books I can read on hiring and that's good to have some some knowledge ahead of time but then ultimately take the leap and and do whatever is it that you're trying to do and you'll learn way more from the feedback and reflect on what you did right and wrong as well yeah it makes me think of something I was it was imparted to me by a woman in Kathy Sierra I'm very smart which was focusing on just-in-time information instead of just in case information yeah that's a way to makes a huge huge difference well this has been really fun and Len do you have any any any last questions you'd like to ask before we wrap up with these these gents I get one question for the listeners who are not very mathematical what advice would you give them if they wanted to follow your lead I would say you have an advantage because you keep it simple we've been victims of overcomplicating a lot of things because we we finally over complicated so you don't really need math try to understand the world from from a trend perspective so all that takes is just read basics on on stats what ik what is a correlation verses just a number and what establishes a correlation but other than that is you really don't need if it's too complicated it's Brian not the way there's very simple ways of doing everything so you probably have an edge on that yeah you know one of my friends Nick Gahan drew as well the cofounders of ZocDoc very CS quantitative and I want to say I might be getting this wrong he's he's been on the podcast as somebody might be all the to correct me here but leave you recommended a book called how to measure anything which is very helpful for taking fuzzy thinking and making it more discrete just easier to examine and which doesn't mean I've never taken calculus for God's sake so I have like you know calculate the hypotenuse oh Jesus I'm about as yeah about as basic as it gets but you you don't need a lot you just need to really get good at measuring what matters and very few things matter a lot and you need to be very good at pausing and checking your assumptions about other things yeah so guys where can people if you would like them to learn more about you or just follow what you guys are up to if if that's even an option but for those people like who knows maybe Ben Silbermann who's been in one of my books or one of these people maybe they're listening to the podcast there I go maybe I should send a hand wave to these folks is there any is there any way to do that so it's Benny talk Benny taco group B and I TIG oh and you talk oh yeah okay and I teach oh alright yeah bent out calm and we are both on LinkedIn mm-hmm and we pride ourselves and not having any other social media outlet out there that is we focused on growing yeah I think that is a fantastic policy well thank you guys for taking the time I know that you have lots of exciting things coming up so I wish you well hey Jim and Elaine thank you for spending time with us as well thank you Tim this was fun and to everybody listening we all have links to everything all the books and so on resources up work the one thing 1680 eight cash cow pros cash will all be available in the show notes at teamed-up log forward slash podcast and until next time thank you for listening hey guys this is Tim again just a few more things before you take off number one this is five bullet Friday do you want to get a short email from me would you enjoy 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with your body's existing endocannabinoid system and donating from within like endo vs exoskeleton princess so endocannabinoid system works with your body some of the most common uses are for relief from everyday stressors call in supporting restful sleep which is what I most often use before to bring about a sense of calm and focus on my friends was for that CBD is also known for becoming known for helping athletes to recover from exercise-induced inflammation Charlotte's Web him extract has naturally-occurring terpenes flavonoids and other valuable hemp compounds at work synergistically to heighten positive effects sometimes refer to as the entourage effect which you guys can look up making it more complete than a single compound CBD alternatives or at least that is what I've been told I do not know much about CBD alternatives nor single compound in any case check it out this stuff is really worked for me to jump over to CW hemp dot-com for / Tim CW is in Charlotte's Web CW Kemp compote / Tim to take a quick quiz which will determine the best product for your particular Ames lifestyle etc and they ship to all 50 states Charlotte's Web are offering listeners of this podcast 10% off of their purchase while there are some exclusions I personally use the extra strength CBD oils for the extra strength capsules and you can see what might be a fit for you on that page and there is a 30-day risk free guarantee so why not try not to get 10% off of your purchase at CW hem comm forward slash Tim and disclaimer these statements have not been evaluated by the Food and Drug Administration this product is not intended to diagnose treat cure or prevent any distance enjoy this episode is brought to you by peloton which I've been using problem for about a year now peloton is a cutting-edge indoor cycling bike that brings live studio classes right into your home you can also do on-demand which is what I do it will come back to that so you don't have to worry about fitting classes into a busy schedule or making it to a studio or gym with a hectic or unpredictable commute I for instance have a peloton bike right in my master bedroom at home and it's one of the first things I do many mornings I wake up I meditate for a bit then I knock out a short 20 minute ride in my undies hard to do that at the gym take a shower and I'm in higher gear for the rest of the day it's really convenient and has become something that I look forward to so you have a lot of options for one if you like you can ride live with thousands of other riders across the country on an interactive leaderboard to keep you motivated there are also up to 14 new classes added every day with more than 8,000 classes on demand and you can pick based on length 45 minutes 20 minutes whatever music hip-hop rock and roll or say low-impact versus high intensity or interval you can pick the class structure and style that works for you and in my case I point like Matt Wilbur's and I tend to do on-demand and listen to a lot of and watch many of the same classes over and over but I'm kind of promiscuous and also enjoy classes from a lot of the other instructors they have peloton an amazing roster of incredible instructors in New York City with a whole range of styles and personalities so you can find what you're in the mood for you also get real-time metrics that you can use to track the performance over time and that will help I would say catalyze you to beat your personal bests now that all sounds good right gamification yadda yadda yadda I didn't think that it would work for me or in any way incentivize me but they really 100% hit the nail on the head I was very very impressed with how motivating it was and work tremendously to keep me pushing which quite honestly takes a fair amount I can get quite lazy particularly with anything that edges on endurance which is kind of more than five reps of anything for me so check it out discover this cutting edge indoor cycling bike that brings the studio experience right to your home peloton is offering listeners of this podcast a limited time offer go to one Hallet uncom that's o + e peloton PE l OTO and.com and enter the code Tim all caps at checkout and get $100 off of accessories with your policy on bike purchase so get a great workout of home anytime you want check it out go to one peloton calm and use the code Tim to get started you you”

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