Al Ries, Jack Trout
Where 22 Immutable Laws of Marketing was mentioned: 4 timestamped quotes from 4 episodes across 2 podcasts.
“I've mentioned this book before but I will repeat it because it'll come up again in a second just as a proof point so I'll give you evidence that this actually does work the 22 immutable laws of marketing”
Q&A with Tim — PR and Marketing Lessons, Time Dilation, Selling to the Affluent, and Much More · The Tim Ferriss Show
“i would suggest getting a book like the 22 immutable laws of marketing reading a short chapter called the law of category”
How I Built The Tim Ferriss Show to 700+ Million Downloads (Featuring Chris Hutchins) · The Tim Ferriss Show
“one is a very short read it's called the 22 mutable laws of marketing”
Jamie Foxx Returns (Full Episode) | The Tim Ferriss Show (Podcast) · The Tim Ferriss Show
“one of the most suggested books that he has or that he recommends to others is the 22 Immutable Laws of Marketing.”
3 Wild Stories to Get You Hyped This Week · My First Million