“And then I read Peter Teal's book, um what's it called? Um >> 0ero to one.”
Books mentioned in I spent a week meeting NYC's elite. Here's 5 lessons they taught me.
From My First Million
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“And the first book that he said was a book called Positioning by this guy named Al Trout, I think his name is.”
“If you want to learn more about this stuff, my favorite book on this topic is Made to Stick by Chip Heath.”