The Great CEO Within was mentioned 2 times on The Tim Ferriss Show in 2 episodes.
“I even like called my YouTube partner manager and I was like, "Can I please sit in on the YouTube corporate management training the next time it happens?" And she said I couldn't. So, I'm trying to piece meal it all for myself [laughter] and learn from people like you and Kim. But in that book, it it details actually making a giant chart that outlines every single action that the company takes.”