“Alchemy I call my book because you can turn lead into gold.”
Books mentioned in Rory Sutherland: completely legal marketing hacks that always work
From My First Million
All matched books in this episode
“I first came across this in Will Guidara's fantastic book Unreasonable Hospitality.”
“And he in his book Thinking Fast and Slow, I don't know if you read that, Sean, but one of his like one of the famous examples was The Economist”
“Richard Thaler, the Nobel Prize-winning economist and behavioral economist, the author of Nudge.”
“Obvious Adams, Robert Updegraff, published in 1960.”
“Scientific Advertising by Claude Hopkins, for example.”
“There's a book called How to Become an Advertising Man by James Webb Young”