“Scientific Advertising by Claude Hopkins, for example.”
Rory Sutherland: completely legal marketing hacks that always work · My First Million
Scientific Advertising by Claude Hopkins on My First Million
Scientific Advertising was mentioned 2 times on My First Million in 2 episodes.
“So, I was thinking Huh, I should be careful with my kid. And then I was like, I should be careful with me. In my office, people are interrupting me all the time. Like, what Like, should I wear earplugs? Should I have earplugs? Should I have noise-canceling headphones? Is that enough? Should I pay money and insulate my office so people can't disturb me? Like, will that make me my memory 23% better? Is not having like noise? And I think that this is a really cool study that you can use as the backbone. Sort of like Claude Hopkins, who we talk about here, is one of the best copywriters of all time.”
Weirdly Brilliant Businesses You Can Copy in 2026 · My First Million
See every podcast mention of Scientific Advertising and more books on My First Million.